For education, studios and clinics with 10+ employees
We create and run your Facebook, Instagram and Google ads. If an enquiry from Facebook or Instagram costs more than the agreed price, you stop paying us until it doesn’t.
Month to month or contract.
Run by Alex Kozlove in Toronto. 5.0 on Google Reviews
What We Do
Facebook, Instagram and Google, shown to people within driving distance. Every campaign is aimed at enquiries, not clicks or likes.
We write and design every ad: images, short videos and copy, made from your own photos and footage.
Each month you see what an enquiry cost, which ads brought it, and what we change next.
The Guarantee
From day 61, if a Facebook or Instagram enquiry costs more on average than the line for the season, you don’t pay our monthly fee until it is back under.
| Average cost per Month | The line |
|---|---|
| Jun – Oct Low season | CA$35 |
| Mar – May Spring | CA$40 |
| Nov – Dec Holiday competition | CA$45 |
| Jan – Feb Peak enrolment | CA$55 |
Average cost of one enquiry on the market. We review the table every September.
Prices · CAD
You pay the ad budget straight to Meta and Google: from $1,000 a month, $2,000 for clinics. We never mark it up.
$1,250 a month Taxes included
Recommended
$2,700 a month Taxes included
$4,250 a month Taxes included
Contract options
Setup, only if needed $1,500 once, taxes included
Ad accounts, tracking that counts every enquiry, your enquiry form fixed, the first 6 ads and the first campaign live. Skip it if your accounts and tracking already work; if part is in place, you pay only for what is missing. We check this in the free review.
Winter offer · sign by November 15, 2026
Start before your busy season.
The first month of any campaign is spent finding out which ads actually bring enquiries. Start now, and by the time your busy season comes, the budget is already going to the ones that work. Sign by November 15 and Setup is free.
Common Questions
Two parts. The ad budget goes straight to Meta: we ask for at least CA$1,000 a month (CA$2,000 for clinics). Then our fee for making and running the ads: $1,250, $2,700 or $4,250 a month, Canadian dollars, taxes included, plus a $1,500 setup only if your accounts and tracking aren't in place yet. What one enquiry ends up costing depends on the business. At a GTA school we run ads for, it came to CA$9.60 on average.
Both, because they do different jobs. Google catches people who are already searching for what you offer, and those enquiries cost more. Facebook and Instagram reach people nearby before they start looking, for less. So we run both, and each month the budget moves toward whichever is bringing you cheaper enquiries.
They are when one new customer is worth enough. If a new student, patient or client brings you about CA$1,500 or more in their first year, the numbers can work. Below that they often don't, and the free review will say so.
We do, alongside schools and studios. A clinic enquiry costs more, so clinic ads need a bigger budget, CA$2,000 a month or more, and the guarantee line for your clinic gets set in the free review. Every ad we write stays inside your regulator's advertising rules.
Usually one of three: the campaign is set to win clicks or likes instead of enquiries, the form loses people halfway (too many fields, or a page that crawls on a phone), or the enquiries come in and nobody answers them for a day. Send us your site and the free review will show which one it is.
Yes, based in Toronto. Maze25 is run by Alex Kozlove, and you work with him directly, not with an account manager. We run Facebook, Instagram and Google ads for businesses in Toronto, the GTA and anywhere in Canada.
Start Here · Free
One page by email: where your site loses enquiries, what similar businesses near you are advertising, and three fixes. No call needed.
