The Maze25 Ethics Charter — Seven Commitments

We tell you if the sprint isn't the right fit.

Before you sign, not after.

You've probably heard "we can help you" from agencies that had no idea what you actually needed. You signed, paid, and three months later realised the fit was never there. We start every conversation with a direct pre-engagement diagnostic. If your GTM isn't the bottleneck right now — if the product needs more time, or execution is what you need, not strategy — you'll hear that from us before any contract exists. If we're not the right call, we'll tell you what is. You walk away with clarity either way.

Pricing is fixed.

Flat rate. Scope in writing at kickoff.

Our price is fixed and public, stated on the site before you call. No scope creep, no surprise invoices. Scope documented at kickoff, unchanged without your agreement.

Alignment thresholds pre-agreed.

Success criteria set before work starts.

Most engagements end in ambiguity — did it work? Depends who you ask. We remove that problem at kickoff. At kickoff we define 6 measurable outcomes with thresholds. At Week 8 and Day 30, data decides — not opinion. Five pre-agreed resolution paths are built into the contract. No arguments about results.

You own everything.

No lock-in, no licensing.

Everything we build — ICP definition, messaging framework, GTM motion blueprint, metrics dashboard, 6-month roadmap — belongs to you the moment it's created. No proprietary formats. No licensing. No "stay with us to maintain this." Take deliverables anywhere — in-house, another agency, execute yourself. If you never speak to us again, the work still works.

We don't run ads for you.

No conflict of interest.

Agencies that run ads have a structural incentive to keep running ads — even when ads aren't what your GTM needs. We don't run paid media and don't take a percentage of spend. Our only incentive is that the strategy works for your stage. If our diagnosis says you're not ready for paid acquisition yet, we'll tell you that — and explain exactly what has to be true first.

Advisory retainer at Day 30 only.

Never during the sprint.

There's a version of consulting where the retainer conversation starts before the work does — you're sold the next thing before seeing results from the current one. We don't do that. The sprint runs eight weeks. Thirty days after it ends, we do a free check-in. If ongoing advisory makes sense, we'll say so. If it doesn't, we'll say that too. You decide with actual data in front of you, not sales momentum.

A failed test is still our problem.

We stay, diagnose, and give you a clear path forward.

You've invested eight weeks building a GTM foundation. If the Week 7 live test underperforms, we don't reframe it as "learning" and move on. We dig into why — channel mismatch, messaging gap, wrong segment, or something we missed. You get a documented diagnosis and a concrete next step, not an explanation of why it wasn't our fault. The sprint ends when you have a path forward. Not when the calendar says so.